MarketCast

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Streaming fans are using more streaming services than before, but spending on paid subscriptions remain flat, posing a challenge to new entrants to the space MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during…

Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader, Buck will drive the commercial sales and new business efforts for MarketCast's Theatrical products and services, which today counts every major Hollywood studio and many independent producers as clients. Buck is an entertainment data veteran who helped established Rentrak as the…

MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the most recent step in enhancing and integrating research and analytics offerings across the three companies. Together, the MarketCast Group companies are global leaders in the consumer insights industry, known for seamlessly bringing together best-in-class capabilities and expertise to solve clients' toughest business challenges through innovative methods, uncompromised quality, and…