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Marketing & Business

The Age of Choice : How Marketing & Business Will Change in 2018

2018 will go down in the books as the year of personalization and choice. Technology has shifted expectations between consumers and brands. and if you are a business owner or an entrepreneur, this is an important thing to understand. Personalization and choice is an integral part of the consumer experience today. Consumers today have an expectation to be treated as individuals, no matter how large the brand they’re dealing with. Just think, Amazon allows shoppers to have any product they want to be delivered when and where…