Browsing Tag

Marketing Challenges

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown exponentially more complex in recent years, and the demands of practitioners — from marketing managers to CMOs — have ballooned just as exponentially. Marketers are overwhelmed, and with good reason. A one size fits all approach to each marketing channel is far from the reality. There simply isn’t a solitary solution that resolves the myriad of marketing challenges, which raises the question, what’s next for Marketing…