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Marketing Executive Strategies

Championing Marketing Strategy: Focus on Reaching New Buyers and Enhancing Customer Experience for Two Years

According To Siriusdecisions’ 2017 Global CMO Study, Cmos Must Focus On Reaching New Buyers And Enhancing The Customer Experience To Achieve Quantifiable Outcomes To Bolster Bottom Lines The year 2017 proved how CMOs are super-charged about achieving real-time marketing goals, moving at the pace of customer and serving the right information at the right time. However, moving at the pace of customer may not be the only thing at the top of a B2B CMO’s mind! Last month, SiriusDecisions released the findings from its 2017…