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marketing future

TechBytes with Gavin Henry, VP of Business Development, Allocadia

Tell us about your role and the team/technology you handle at Allocadia. As the Head of Business Development and Partnerships my focus is determining what the market is doing, where Allocadia fits within the broader martech environment and developing relationships within that ecosystem of key MartTech partners to provide the best outcomes for our common customers. What is the essence of your Partner-Customer relationship? Allocadia is a core part of any marketing technology landscape, we partner with the key vendors and…