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marketing integrations

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CleverTap, SiriusXM, Ellie Mae, WatchGuard Technologies, WatchGuard Technologies, and Global Cloud Xchange. CleverTap Strengthens Global Presence with Expansion into the Middle East  CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery…

Ellie Mae and Optimal Blue Enhance Secondary Marketing Integrations

Ellie Mae, the leading cloud-based loan origination platform for the mortgage industry, announced the expansion of the strategic partnership with Optimal Blue, the leading secondary marketing automation platform in the mortgage industry. The expansion includes the collaboration on multiple next-generation, API-based integrations between the Ellie Mae Digital Lending Platform and the Optimal Blue's Marketplace Platform™ - specifically the company's flagship Product & Pricing, Hedge Analytics, and Loan Trading solutions.…

Ceros Raises $14 Million Series C to Inspire and Empower Better Digital Brand Experiences

Series C Funding Will Fuel Continued Product Innovation, Strategic Acquisitions and Further Growth as Ceros Surpasses 400 Brand and Publisher Customers Ceros announced that it has raised $14 million in Series C funding led by Greenspring Associates. The financing will serve as the next building block in executing on Ceros’ mission to empower marketers and designers everywhere to move beyond the static digital realm and create deeply engaging digital experiences. The round included participation from existing investors…