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Marketing Leads

Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and paid media channels including print, broadcast, and digital. However, email has historically been a popular vehicle for delivering offers to consumers relatively quickly and cheaply. The low cost of email has tempted marketers to get lazy with their offer optimization strategies and resort to “batch and blast” tactics as the ROI tends to…