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Marketing Maturity

The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity

Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? The Barriers Preventing Digital Marketing…