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Marketing Mix Insights

Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers

Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian Airlines, selected Neustar’s advanced marketing analytics solution to understand the impact of its marketing contributions on sales. Scandinavian Airlines sought a partner like Neustar to drive a greater impact of its marketing activities and to pinpoint more efficient marketing investments. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You…