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Marketing Nation

To Become a Tech Titan, You’ve Got to Build a Tribe

Marketing is the science of emotional connections. As the great Al Ries and Jack Trout famously said, the marketing battle doesn’t happen in the physical domain; it happens in the “mind of the buyer.” As consumers, when we buy products or services beyond those that serve our basic needs, we’re not buying the physical manifestation of those products. We’re buying our emotional connection to them. We drive BMW because of our emotional connection to the attribute “the ultimate driving machine”. We run with Nike…

nFusz Joins Marketo’s LaunchPoint Accelerate Partner Ecosystem With Next-Generation Interactive Video Platform

nFusz, the Hollywood-based digital technology company, announced at the Marketo Marketing Nation Summit, that it has joined the Marketo LaunchPoint Accelerate Partner Ecosystem, the industry’s first MarTech partner accelerator, and completed the integration of notifiCRM, its interactive video marketing technology, into the Marketo Engagement Platform. notifiCRM’s seamless integration with Marketo is designed to enhance marketing content and dramatically improve conversion rates for Marketo customers through interactive…