Marketing Tech Insights

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology.…
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"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian?…
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"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head…
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"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since…
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"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at…
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"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired…
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"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell…
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"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing…
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"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs…
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mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How…
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"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive…
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"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you…
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"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us about your journey in Marketing and Sales Technology. I guess you can say my journey dates back to my…
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"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to…
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"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired…
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"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into…
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"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel strategy, spend, and performance." Tell us about your role and journey into…
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"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my…
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"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in…
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"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not the direction this should be going." Tell us about your role and journey into ad technology. I got one of…
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