MarTech Interview with Aimee Irwin, VP of Strategy, Experian
"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required …
MarTech Interview with Ed Breault, Head of Marketing, Aprimo
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
MarTech Interview with Amnon Siev, CEO, GeoEdge
"Our start- and end-point is to ensure a good user’s experience when it comes to digital advertising, while ensuring that …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint
"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers …
MarTech Interview with Damon Henry, Founder and CEO, KORTX
"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they …
MarTech Interview with Tom Smith, Founder and CEO, GlobalWebIndex
"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects …
MarTech Interview with Ravi Chalaka, CMO, Jifflenow
"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics …
MarTech Interview with Sam Carter, CEO, Fospha
"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive
"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a …
MarTech Interview with Darryl Praill, CMO, VanillaSoft
"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation …
MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg
"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us …
MarTech Interview with Van Diamandakis, CMO, Persado
"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist …
MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council
"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and …
MarTech Interview with Trevor Kaufman, CEO, Piano
"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly …
MarTech Interview with Michael Lagoni, CEO and Founder, Stackline
"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …
MarTech Interview with Jeff Foley, VP of Marketing, Luminoso
"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your …
MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …