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Marketing Technology

Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

Ansira Hosts EiQ, An Event Focused on Email Marketing, Customer Experience and Loyalty

Ansira Partners, Inc., an independent global marketing technology and services firm, announced programming details for EiQ, a virtual experience taking place April 21-22, 2021. The annual event was founded in 2017 by BrightWave, a leading email and eCRM company which was acquired by Ansira in 2019. The email thought leadership and innovation focus from previous years has now expanded to include customer experience (CX) and loyalty. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

National Luxury Home Retailer Realizes 88:1 Return on Ad Spend with Inuvo’s IntentKey

Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey AI technology was used by a national luxury home retailer to generate an 88:1 return on its ad spend (ROAS). Reports this week from the Conference Board revealed that consumer confidence is at the highest it has been since the pandemic began last March. While consumers are feeling positive about the vaccination rollout and the government…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

MarTech Series Interview with Bryan Walkey, CEO of GainShare

Bryan Walkey, CEO of GainShare shares his thoughts on the growing importance of first-party data in marketing while telling us about GainShare’s marketing experience in today’s ‘’new normal’’ in this quick chat: ______ Tell us a little about yourself Bryan…we’d love to hear about GainShare? We’d also love to dive into your role as CEO and how a typical day at work is? I have over 35 years of experience leading senior business development as well as marketing and technology teams. I’ve worked in an advisory capacity to…

Inuvo’s IntentKey Artificial Intelligence Technology Solution Beats Client KPI by 200% In State Sponsored Marketing Campaign

Campaign data also suggested that certain demographics were more engaging than others, which allowed the refinement of the campaign over time Inuvo, Inc, a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey, the company’s artificial intelligence (‘AI’) technology solution, was able to beat the client’s KPI goals by 200%, reaching more minority pregnant and new mothers in a state sponsored marketing campaign designed to raise…

VERB Partners with Marketing 360®, a Leading Marketing Technology Provider, to Accelerate Adoption of its Interactive Content Management and…

VERB Technology Company, Inc., a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that it has partnered with Marketing 360®, a leader in business management and marketing software for small and medium-sized businesses and franchises. VERB and Marketing 360 offer complementary services that help small businesses grow more rapidly through an effective end-to-end sales and marketing program,…

Marketing Technology Highlights of The Week: 29-March-2021: Featuring mParticle, Microsoft, ServiceNow, Tableau!

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it? Catch more on the latest marketing trends and martech highlights, in this weekly update: MarTech Quote-of-the-Week! My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be…

Global Leader in Marketing Technology Kenshoo Announces Expansion in Retail Media

First-to-Market Solution Offers Best-in-Class, Enterprise-Grade Capabilities and Holistic Data Intelligence Across Channels and Publishers Kenshoo, a global leader in marketing technology, today announces a significant expansion of its retail media reach, providing access to seven new national retailers including Shipt, Macy’s, Ulta, Meijer, CVS, Staples, and FreshDirect with more to follow later this year. This is a first-to-market expansion that allows brands and agencies to take advantage of the growing ecommerce…

Web Insights Shortlisted For Two Categories At The B2B Marketing Martech Awards 2021

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…

Marketing Technology Highlights of The Week: 15-March-2021: Featuring IBM, ON24, Equifax, ZoomInfo!

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech highlight: MarTech Quote-of-the-Week! The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the…

PathFactory Successfully Completes SOC2® Type 2 Certification

Certification recognizes highest standards of data security among SaaS companies Today PathFactory announced that the company has earned the rigorous SOC2® Type 2 certification, joining the exclusive group of marketing technology companies to complete the most comprehensive version of the audit available. Developed by the American Institute of Certified Public Accountants (AICPA), this certification recognizes the highest standards of data security among SaaS companies and IT-related service providers.…

Are You Using Your Marketing Technology to Create a Better Website Experience?

In recent conversations with leading marketing and sales experts in the technology marketplace, there were many thoughts being exchanged on how the growing use and impact of marketing technology is meant to enhance the end user experience and not negatively impact it (in many cases, it still seems that the wrong use of martech is affecting the overall end user experience!). With the implementation of too many technologies, or, with disjointed workflows and lack of streamlining within teams (more so a concern in today’s times…

Detroit-Based Video Creation Platform Brings on New COO

-- Waymark brings on Matthew Saskin as new Chief Operating Officer -- Saskin has more than 15 years of experience Waymark, a platform for creating video advertising, announced today that veteran technology executive Matthew Saskin has joined the company as Chief Operating Officer. Saskin will lead Waymark's strategic planning, go-to-market process, and overall growth of the company. He will also be tasked with improving operational efficiency and scaling the team to serve a growing base of customers. Marketing…

Marketing Technology Highlights of The Week: 08-March-2021: Featuring Sitecore, Medallia, ChurnZero, SAP!

There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight. MarTech Quote-of-the-Week! Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new…

PFL Promotes Nick Runyon to President

Seasoned marketing executive will oversee marketing, sales, product and professional services PFL, the pioneer and leader in tactile marketing automation, today announces the promotion of Nick Runyon to President. Runyon will lead the marketing technology business, including marketing, sales, product, and professional services. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Since taking over as CMO in November 2019, PFL's marketing team has surpassed its…

Adimo Closes $3.6 Million Funding Round to Accelerate Expansion in US Market

Adimo, a leading consumer goods marketing technology company, announced the close of a $3.6 million seed round of funding from Maven Capital Partners (“Maven”), Scottish Enterprise, GWC, ESM Investments, and Galvanise Capitaland LSIP, which will help further fuel the company's go to market operations in the US whilst scaling activity globally. Adimo is integrated with over 400 retailers globally, working with market leaders such as Nestlé, Coca-Cola, Arla, Kelloggs, PepsiCo., Danone, The Edrington Group and Bacardi…

Silverbullet Launches 4D Context Outcomes Engine into U.S, Appoints New Board, and Global Growth Expert

UK marketing transformation company Silverbullet continues global growth with  New York office, Board and newly appointed CRO Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first U.S office, and appointing a new Board, as well as a Chief Revenue Officer specialising in growth. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Former CRO of DoubleVerify, Mark Pearlstein, is now the Chief Revenue…

Zeta Global Announces Successful Completion of Debt Refinancing

Zeta Global, a marketing technology company that leverages unique data and predictive AI to help brands acquire, grow and retain customers, announced that it has successfully closed a $222.5 million loan facility to provide additional capital to pursue new initiatives. This new debt is a combination of Term Loan A and Revolving Credit Facility, which gives the company increased flexibility. Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners "Zeta Global successfully closed a…

Force Marketing Increases Portfolio With Acquisition of Houston-Based GSM

Force Marketing, a high-growth marketing technology company that delivers a comprehensive suite of products and solutions to more than 950 automotive dealers, has acquired the business of GS Marketing (GSM), a three-decade old industry leader in the same category. The deal, which closed effective as of January 31, 2021, brings the total number of dealerships served to more than 1,500 nationwide. Force Marketing has experienced significant growth through its development of tech-enabled marketing products and solutions…