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Marketing Velocity Brand

Cisco Expands Marketing Velocity Brand to Help Partners Grow Revenue and Engage Customers Through Marketing

Digital marketing’s role in shaping customer’s buying and brand experiences is more prevalent and critical than ever. B2B customers are already 60 percent through the buying process before they ever speak to a sales representative and 61 percent of B2B transactions start online. With over 62,000 partners globally and approximately 85 percent of Cisco’s revenue going through the channel, partners play a critical role and digital marketing has become a crucial component of their overall success. Feedback from partners…