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Julius Acquires HYPR

Two influencer marketing software leaders unite Julius Works Inc. announced the completion of its acquisition of HYPR Brands. Julius and HYPR are industry-leading, 360-degree software solutions that streamline, simplify, and scale influencer marketing for renowned brands and agencies, such as Nike, ViacomCBS, Pepsi, Revlon, and Edelman. Their cutting-edge capabilities include influencer search and discovery, campaign management, and measurement and reporting suites. Financial terms were not disclosed.  Headquartered in…

Salesforce Acquisition of Tableau can Spike its Revenue, Provided it Prepares for its Clients’ Revenue Shift

Future revenue mix of most of the global companies is going to change soon. One of the major driving factors would be the revenue shift of the clients that will push them to adopt innovative solutions relevant to the constantly evolving requirements. Companies who are preparing for their clients' future revenue shift will ride the tide, while others might find it challenging to sustain. Salesforce has taken a similar strategic initiative to acquire Tableau recently, which might be primarily driven by future revenue…