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Marriot

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of forgetting the customer. Faced with seemingly innumerable choices in the digital world, brands are aiming to blaze a sensible path through the siloed maze of web, social and mobile options. But instead of seeing digital marketing as one whole entity, many brands simply adapt to these new…