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martech articles

Most Misunderstood Theory in 2020: The CMO Role

What words or definitions come to mind when you hear “CMO”? More simply, what is marketing? The answer to this question is not only complex but also requires multiple baseline questions. Much like the discipline it oversees, the role of a CMO is inherently multifaceted and ever-evolving; it thrives on being cross-functional. It paints a picture of an organization during a time when both human and digital communications are evolving faster than ever before. The role has become so multi-dimensional that it explains why a…