Browsing Tag

Martech leadership

Key Factors for Leading in a Global Pandemic from a First Time CEO

First time CEO Jen Grant shares her insights and recommendations on how to drive the productivity level during the lockdown. The impact of COVID-19 has been extensive and exhaustive. Seemingly overnight the way in which businesses operate and people live their everyday lives have changed on a global scale. As a former CMO newly appointed to CEO just days before the shelter in place began, it has been an incredible journey navigating this new normal. It’s increasingly apparent that companies across industries need to…

How Today’s Consumers Prefer to Communicate: You May Be Surprised

Mobile marketing is changing communication preferences. It’s true in any setting—our best chances of getting our messages across to an audience is by using their preferred communication channels, at the times, and in the places they’re most likely to be attentive to those messages. If your partner isn’t a morning person, it’s not likely your 6:00 a.m. list of items to pick up from the store is going to be acted upon. If your boss prefers text messages to email, which channel do you think you should use? That same…

Top 3 Signs Your Martech Stack Isn’t Working, and What You Should Do About It!

Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your martech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…