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MarTech Predictions Series 2021

MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are thinking." Hi Mike - please tell us about your role at Oracle and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? As senior vice president and general manager of Oracle Retail, I am responsible for strategy, enablement, development, sales, service, and…