Banner Before Header
Browsing Tag

MarTech Video

3 Tips for B2B Marketers to Make Up Lead Gen From Canceled Events

When the subject line “canceled” appears after months of planning (and a huge chunk of budget) have gone toward an event, marketing and sales teams have to scramble to go back to the drawing board. It’s gut-wrenching (my stomach is dropping even writing this) and they’ve potentially lost a primary source of leads for the year. Events across the globe have been canceled amidst the COVID-19 outbreak. As a result, large enterprise and consumer companies are taking their announcements virtual and sharing the huge…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…