Banner Before Header
Browsing Tag


TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry believes that soon, advertisers will be able to bid for and place 3D objects into existing shows, or create and populate entire virtual environments using 3D products, to give consumers a highly targeted and unobtrusive ad experience. With the ability to easily swap virtual products in and out…