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Matt Gilbert

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Pepperjam Names Matt Gilbert as CEO

Performance Marketing Company Appoints Mar-Tech Veteran Matt Gilbert to Accelerate Growth Pepperjam, a full-service performance marketing company, announced the appointment of digital marketing veteran Matt Gilbert as CEO. Bringing over 20 years of experience in both the digital advertising and marketing cloud industries, Matt Gilbert has a track record of increasing company market share and profitability. Gilbert joins Pepperjam from Kinetic, leading social marketing services and technology company. There, he…