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Matt Krepsik

Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set

New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into a strategic partnership with Quotient Technology, a leading digital-first provider of data, media, and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient's omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing. As…