Browsing Tag

Matt Long

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…