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Matt Muilenburg

New Auto Dealership Study Reveals Active Listening Over the Phone Directly Increases Customer Visits and Sales

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, released a new report that analyzed 6,200 sales conversations during January from auto dealerships across the United States. The study identified key behaviors that successful auto salespeople use in calls. “This data helps dealers understand how to deliver empathy at critical moments and capture the interests of the customer over the phone.” The data found that top-performing salespeople actively listened to…