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Matthew Hultgren

TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing Architects, and it’s my responsibility to help our clients understand their data and how it impacts results. Ultimately, we’re helping clients achieve transformative growth through television. We’ve heavily invested in an abundance of groundbreaking technology over the years, creating our own proprietary platforms that are second to none. And we’ve strategically partnered with outside parties to…