Max Leletskyi

Max Leletsky Head of Media Acquisition at GDM Group New marketing technologies, largely driven by data analytics and mobile experiences, are gradually replacing traditional engagements. New-age mobile experience offers greater revenue by enabling publishers to monetize their inventory. Affiliate marketing, however, continues to run smoothly and remains aligned to legacy systems. We spoke to Max Leletskyi, Head of Media Acquisition at GDM Group, to understand how data-driven solutions for global advertising would drive…