Browsing Tag

Maximum Impact Report

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New "Maximum Impact Report" from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater Amounts of Rewarded Ads Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as…