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mCanvas

Canon Leaves Influencers Mind-Blown with Innovative Mobile Ad; EOS M200 Mirrorless Camera campaign uses Sound Recognition Technology to…

Encouraging users to blow into the phone’s microphone to reveal the camera, the ad is engaging users with an innovative experience mCanvas, the experiential storytelling ad platform for small screens, in collaboration with Merkle Sokrati, a Dentsu Group agency and a leading performance-focused, technology-enabled data-driven customer experience management (CXM) company, created a rich-media mobile ad for Canon India’s Mirrorless Camera, EOS M200. Using cutting-edge technology like sound recognition, the ad is engaging…

Escor-Z Urges Users to Boost Immunity Amid Pandemic with Data-Driven Mobile Ad; Features the Number of Containment Zones Within a…

mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent tablets that are trusted by doctors, as a solution to boost immunity and stay healthy during the pandemic.  In order to highlight the dire situation caused by the coronavirus, it was important to create an insightful and engaging experience for users on mobile with novel technology that would help deliver the brand’s message in a distinct manner.…

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…