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Measurement Solution

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…