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measurement technology

Jennifer Granston Joins Zignal Labs as Head of Strategy & Insights

Zignal Labs, a leading media analytics and brand measurement technology company, announced that senior communications executive Jennifer Granston will join the company as Head of Strategy & Insights. In this newly created role, Granston will oversee the development and day-to-day execution of Zignal Labs Strategy & Insights, an offering and team that builds upon the Zignal Labs platform to provide brands with the additional customized analysis and research intelligence they need to implement more strategic,…