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It’s Experiential, but Not as You Know It

Experiential Marketing has long been the thorn in a marketers' side. It’s logistically complicated, time-consuming and expensive. At the same time, when done right, experiential remains unmatched in its effectiveness — especially in reaching Millenials and Gen Z. For any brand wanting to survive in this digitally saturated market, experiential is non-negotiable. Until now, this has meant many CMOs doling out hundreds of thousands to agencies in the hopes they can get all the benefits of experiential, without the headaches…

What Supply Partner Consolidation (SPC) Means for Advertisers

With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural next step is for brands to take control of media Supply Chain investments. By reducing the number of suppliers to a preferred, qualified roster, advertisers stand to gain big savings and performance of the media. In parallel, while navigating the vetting process and negotiating preferred supply partner agreements, advertisers are able to establish standards and expectations at the source. However, as…