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media incrementality

Measured Helps Marketers Understand Media Contribution with New Incrementality Calculator

Free Tool Predicts Financial Impact of Making Shifts in Budget Across Media Channels Measured, the most trusted technology for independent media incrementality measurement, announced the availability of a free Incrementality Calculator for marketers to understand the potential impact of shifting advertising budgets across online and offline media channels. "Especially during an ongoing global crisis with far-reaching impact on consumer behaviors, marketers need reliable insights for planning investments and forecasting…