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MediaForce Introduces SmartReports and Media Planner Modules for Added Capability

Already replete with a catalog of features designed to promote better usability and workflow, including a SaaS interface that supports working remotely, Gale Force Digital Technologies has rolled out two new modules to bolster its agile MediaForce media planning and buying platform: SmartReports and Media Planner. With these new features now live and available to users at no extra charge, MediaForce aims to build on its success and continue revolutionizing the market. Gale Force Digital Chief Operating Officer Erin…

New Software Feature Shows How Radio & TV Spots Affect Web Traffic

GaleForce Digital Technologies introduces MediaInsights feature to MediaForce GaleForce Digital Technologies, a leading provider of media software and digital marketing solutions, has greatly enhanced MediaForce, its revolutionary media planning and buying solution, with its innovative new MediaInsights tool.  MediaInsights links a client's Google Analytics account with its respective media plan within MediaForce, revealing correlations between media schedules and web traffic. Now advertisers can actually see which TV and…