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Mediaocean

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Mediaocean to Acquire 4C and Establish Modern System of Record

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Mediaocean & PremiumMedia360 Expand Partnership To Bring Productivity & Agility To TV Workflow

Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients. The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices…

Mediaocean Acquires MBS to Expand European Operations

Mediaocean Acquires Paris-Based Media Management Software Provider MBS to Expand Offering to Global Brands and Agencies Mediaocean, the system of record for the advertising world, announced that it has expanded its European operations with the acquisition of MBS, a Paris-based media management software provider. MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting.  As the third largest market in Europe and ninth…

Mediaocean Announces Amino Payments as First Blockchain Partner to Deliver Supply Path Insights for Programmatic Buys

Mediaocean partners with supply chain transparency innovator - coming together in a fully scaled blockchain network Mediaocean, the foundational software provider for the advertising world, announced Amino Payments as the first partner that will utilize blockchain technology to provide the first fully transparent media supply chain, enabling spend optimization across the programmatic media. The partnership with Amino Payments expands on several years of blockchain investments by Mediaocean focused on building trust and…

Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…

SpotX and Mediaocean Announce Integration Giving TV Buyers Direct Pipeline to Premium Video Supply

New Partnership Will Provide Linear TV Media Buyers With Access to the Broadest Cross-Screen Video Inventory, Flexible Execution Options, and Data-Driven Expertise SpotX, the leading global video advertising and monetization platform, announced an integration with Mediaocean, the foundational software provider for the advertising world, to empower linear TV media buyers to transact premium video supply at scale in a brand-safe environment with real-time, actionable insights. SpotX is now available through Mediaocean’s…

Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Operative and Mediaocean Announce Integration Partnership To Bring Convergence to Buyers and Sellers

New Partnership Connects the World's Leading Media Sales and Media Buying Platforms Operative, the preferred advertising management technology partner for media companies, announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership integrates Operative's media sales platform with Mediaocean's buying platform Prisma - used by all major holding companies and independent agencies today. Media buyers and sellers will now be able to transact electronically and seamlessly…