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Membership platform

Patreon Chooses Qualtrics BrandXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Patreon, a membership platform, has selected Qualtrics BrandXM. Marketing Technology News: Consumer Trends Analysis: Pandemic Impact on Brand Loyalty "Organizations today no longer have the option or resources to conduct traditional, measurement-based brand analysis," said Brian Stucki, EVP, and GM of CustomerXM and BrandXM, Qualtrics. "Qualtrics created BrandXM to empower organizations with an immediate and…