Marketing Technology News: Consumer Trends Analysis: Pandemic Impact on Brand Loyalty
“Organizations today no longer have the option or resources to conduct traditional, measurement-based brand analysis,” said Brian Stucki, EVP, and GM of CustomerXM and BrandXM, Qualtrics. “Qualtrics created BrandXM to empower organizations with an immediate and holistic view of their brand experience, including emerging trends and evolving customer sentiment with real-time analytics, so they can focus less on research and analysis and more on optimizing the brand’s health to drive the bottom line.”
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Qualtrics BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise.
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