BrandXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Patreon, a membership platform, has selected Qualtrics BrandXM. Marketing Technology News: Consumer Trends Analysis: Pandemic Impact on Brand Loyalty "Organizations today no longer have the option or resources to conduct traditional, measurement-based brand analysis," said Brian Stucki, EVP, and GM of CustomerXM and BrandXM, Qualtrics. "Qualtrics created BrandXM to empower organizations with an immediate and…

Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced new advanced analytics capabilities to their industry-leading BrandXM solution. New Brand Driver Analysis built into BrandXM gives organizations of all sizes the power to quickly prioritize which actions will improve consumers' brand preferences and perceptions. Typically brand driver analysis is time and resource-intensive, with much of the work completed by a data scientist or outside consultant. Qualtrics'…

New enhancements to BrandXM provide opportunities for businesses to monitor key touch points along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments Qualtrics, the leader in customer experience and creator of the experience management category, announced new capabilities to BrandXM™, the industry-leading solution that provides a single system of action to help organizations take control of how consumers experience their brand. New…