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Metacake

Metacake Launches New Ecommerce Growth Plan Tool to Assist Businesses with Ecommerce Strategy

Metacake, an ecommerce growth team to some of the world's most renowned brands, has launched the Ecommerce Growth Plan, a new tool for businesses looking to strengthen their direct to consumer (DTC) ecommerce channel. As a result of stay-at-home orders, social distancing, and store closures brought on by COVID-19, ecommerce is growing at an unprecedented rate. In fact, ecommerce is projected to grow 18% in 2020, reflecting a substantial lift in the number of digital transactions and the average spending per buyer. …

Metacake’s Ken Ott Advises Readers on Building an E-commerce Business

Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and inspiration. Ken's May 6th interview focused on Building a Profitable Ecommerce Business, sharing Metacake's philosophy behind digital e-commerce basics, such as developing diverse business and marketing channels and focusing on customer lifetime value over ROAS. One bit of practical…