Metaforce

Mitch Ratcliffe talks about how Sales Professionals should train themselves to master MarTech skills Know My Team Which personality trait has helped you excel as a Marketer? Skepticism is essential for a good marketer. While they need to believe what they are communicating on behalf of a client, marketers cannot be too accepting of the assumptions a client brings to customer engagements. If we don’t apply active and constructive skepticism about client assumptions, agencies reinforce the client’s worst decisions.…