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Miaozhen Systems

Miaozhen Systems Announces its Focus on Omni Measurement & Business Intelligence

China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language. Miaozhen Systems was established in 2006 by Minghui Wu, serial entrepreneur and Mininglamp Technology Group's founder, chairman, and CEO. Since its founding, Miaozhen…

Miaozhen Systems: 31.9% of Digital Ad Traffic Was Invalid in China 2019, Costing the Industry 28 Bil RMB

Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB. The report, "China Digital Advertising Invalid Traffic Report in 2019", is the first of its kind to examine invalid traffic in new advertising formats and media. In addition to PC and mobile ads, this report analyzed the state of invalid data in NEW TV ads,…

Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend. In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher--22%, translating into US$79.82 billion. Needless to say, all eyes are on the digital sphere. Yet, rising digital ad spend doesn't automatically equate higher sales volume. According to an…

Miaozhen Systems Acquires RadioBuy to Deepen its Omni-Marketing Intelligence Strategy

Miaozhen Systems, China's major third party provider of marketing data & technology, announced that it has completed the acquisition of RadioBuy, a third party omni-media audio measurement platform in China. The acquisition further strengthens the offline media measurement ability of Miaozhen Systems, marking a steady step forward for Miaozhen Systems on its strategic blueprint of Omni-Marketing Intelligence (OMI) after the landing of its OOH measurement solution. RadioBuy boasts the leading third party provider of…

Miaozhen Systems, Tencent Beacon Jointly Issue White Paper on Anti-Ad-Fraud

Miaozhen Systems and Tencent Beacon on Jan. 21 issued the 2018 White Paper on Anti-Ad-Fraud, aiming to prevent advertisers from ad fraud and help build a healthy and transparent ecosystem for the digital marketing industry in China. The 2018 White Paper on Anti-Ad-Fraud updates the status quo of digital ad fraud and its underground economy,presents an in-depth analysis of the technical composition of underground fraud economy and offers targeted anti-fraud solutions and preventive suggestions. Issuing the white…