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Michael Jais

Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries

With it launches an interactive microsite dedicated to the Insights100 -- a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment In the race to reach today's digitally savvy consumer¬†and stay relevant, brands are facing more challenges than ever before. Siloed KPIs and a lack of…