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Michael Trapani

IBM Watson Marketing Releases 2019 Marketing Trends Report Focused on Emerging Trends Redefining the Profession in the Shift to AI

Top Drivers Include "the Emotion Economy," Tech-First Marketers, and AI-Powered Personalization, Supported by New Roles in Data and Agile Marketing With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making IBM's 2019 Marketing Trends Report provides practical insights for…