Banner Before Header
Browsing Tag

Michele Donati

Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution

Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities…