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Midroll Media

The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%. It’s easy to see the tremendous potential of podcasts and audio advertising with explosive year-over-year growth. Listeners are just people actively seeking out and subscribing to content from…

Midroll’s Cross-Platform Partnerships and Programming Lineup Unveiled at IAB Upfronts

As advertiser and audience interest in podcast adaptations of hit movies and TV shows grows, leading podcast company Midroll Media unveils its expanding slate of cross-platform partnerships and upcoming lineup of podcasts at its IAB Podcast Upfront presentation in New York City. Among the news coming from Midroll and its podcast listening platform, Stitcher: Celebrity podcaster Jonathan Van Nessjoins Lex Friedman, Midroll's chief business development officer, and Korri Kolesa, senior vice president of sales and…