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Mike Birbiglia

Agency 451 Names Social Influencer Marketing Group Leadership

 Agency 451's "Wildfire" Team Designs Campaigns Informed by Research and Strategy Agency 451 announced that Erica Gatlin, director of influencer marketing, and Sarah Lapierre, influencer marketing strategist, will lead its Social Influencer Marketing group: Wildfire. Wildfire campaigns combine the power of influencer marketing with the Agency 451 approach. Programs are connected with insight from world-class creative talent who have experience working with influencers and brands including Julian Edelman, Mike…