Agency 451 Names Social Influencer Marketing Group Leadership

Agency 451 Names Social Influencer Marketing Group Leadership

 Agency 451’s “Wildfire” Team Designs Campaigns Informed by Research and Strategy

Agency 451 announced that Erica Gatlin, director of influencer marketing, and Sarah Lapierre, influencer marketing strategist, will lead its Social Influencer Marketing group: Wildfire. Wildfire campaigns combine the power of influencer marketing with the Agency 451 approach. Programs are connected with insight from world-class creative talent who have experience working with influencers and brands including Julian EdelmanMike Birbiglia, Dunkin Donuts, Smuckers, GMC, and Downy.

Also Read: Patron Raises 10 Million USD, Launches Pre-TGE to Capture the Global Influencer Market

Agency 451 Names Social Influencer Marketing Group Leadership
Erica Gatlin

“Having worked in the influencer marketing space since its infancy, I know all successful campaigns start with insights and data. With Wildfire, we understand the value of developing our programs with a research-focused strategy. It is the most effective approach to reaching a highly targeted audience, generating brand awareness, and ultimately driving revenue,” said Erica Gatlin.

 
Through years of nurturing relationships, the Wildfire team has cultivated a diverse group of influencers across verticals including food, beauty, lifestyle, healthcare and more. Agency 451 also has social influencers on staff who provide invaluable insight into campaign development and execution.
Agency 451 Names Social Influencer Marketing Group Leadership
Sarah Lapierre

“I regularly work with brands to create authentic, sponsored content on my website and YouTube channel, MKUP with Sarah. My unique perspective gives me an exceptional understanding of the goals and needs of both the brand and influencer. This allows us to implement thoughtful strategy and communication resulting in unconventional, forward-thinking campaigns,” said Sarah Lapierre.

Also Read: Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

The agency’s years of experience executing strategic influencer campaigns, and its commitment to creative excellence, was instrumental in the conception of Wildfire. Wildfire programs provide strategic mapping to a client’s custom KPIs, enhanced reporting, and a targeted approach to augmenting a brand’s marketing efforts.

Recommended Read: Influencers Who Work Harder Deserve Deeper Rewards

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