Social Media Marketing

No marketer can avoid analyzing marketing metrics. With today's martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper understanding of their marketing performance. But when you start diving more deeply into identifying the primary digital marketing metrics that should be top of mind, all the time:  there again exists a different set of priority metrics based on every marketing team’s specific goals, future plans and core business strategy. While there will…

Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the advertising efforts all on a single platform. Advertising technology facilitates Omnichannel marketing. It provides a seamless and integrated shopping experience to the user from start to end. Every channel of the product/service channel functions together and creates a single voice for…

Initiative will help 6,000 job seekers gain vital new skills and earn a professional certificate. As the pandemic accelerates a shift in the workforce toward positions that require digital skills, Goodwill, Facebook Elevate and Coursera are launching a new initiative to help job seekers master social media marketing skills. This vital partnership will help thousands of job seekers gain skills to prepare for career transitions. Marketing Technology News: ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For…

Smarty Social Media, a social media marketing agency based in Orange County, Calif., was recently recognized by The Startup Weekly as one of the 2021 Marketing & Advertising Companies to Watch. The Startup Weekly presented the Marketing & Advertising Companies to Watch award to businesses that showcased strong growth and excellence in 2020. Smarty Social is a social-first healthcare marketing agency that prides itself on finding solutions that drive growth and disruption for its clients. Inspired by…

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

Social Media sits at the center of people's daily lives and businesses are increasingly reliant on social data to inform strategic decision making across an organization. In fact, according to new research commissioned by Sprout Social —an industry-leading provider of cloud-based social media management software—and conducted online by The Harris Poll, 85% of business executives report that moving forward social data will be a primary source of business intelligence for their company, and nearly half (46%) expect their…

Facebook ad reach jumped 96% in North America and 30% globally, with year over year comparisons showing ad spend will likely continue to climb into 2021 Socialbakers, the leading social media marketing platform, today released a new trends report: "State of Social Media Marketing: A Year After COVID." The report reveals multiple insights highlighting the impact of the pandemic on social media marketing trends and underscoring the resiliency of the digital marketing community. Marketing Technology News: openSAP Celebrates…

In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe that social media marketing is more exhausting than scaling Mt. Everest. Furthermore, 19% claim that social media is an enormous waste of time. Over 25% of entrepreneurs surveyed stated that social media marketing is more exhausting than scaling Mt. Everest. In a recent survey of 200 business owners and enterprise CEOs conducted by Green Light Digital, over 25% responded that they believe…

Roosterly, Inc. today announced a $100,000 program that will further the company's support for Coaches, Consultants and Sales Professionals in the U.S., which have been affected by the economic impacts of the COVID-19 pandemic. The new program is aimed at providing social media marketing services free of charge for a period of 60 days to executives that need support positioning themselves for new opportunities, nurturing relationships, building a position of thought leadership and positioning themselves as a subject matter…

YATCO, the Official MLS of Yachting™, has recently secured a major round of funding to help propel its path to consumer marketing and help interested yacht and boat buyers find the vessel that fits their needs. The company has greatly augmented its focus in digital marketing, including SEO, SEM, social media marketing, and more. YATCO also plans to cultivate its team of yachting professionals from 20 to 50 within this year, increasing its thought leadership and global authority within the yachting industry. Marketing…

The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense “Social Media…

Earning a 92% score based on a proprietary algorithm that calculates various SaaS product factors, Socialbakers won the top spot on the list of Most Popular Software in Social Media Management for Q1 2021 Socialbakers, the leading social media marketing platform, has been recognized as the "Most Popular Software in Social Media Management for Q1 2021" by SaaSworthy, an online resource that scores SaaS products using a proprietary algorithm based on more than half a million data points. According to SaaSworthy's…

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

New feature is a complete step-change in the way people can work together on Fiverr and allows customers to subscribe to specific services Fiverr International Ltd., the company that is changing how the world works together, is launching Subscriptions, a new feature that allows freelancers on Fiverr the opportunity to establish long-term, ongoing relationships with their customers. In the past, Fiverr has only offered the ability to pay on a per-project basis, so this is a huge step for the company as it continues to expand…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from StitcherAds (Social Media Marketing), Contentstack (Content Management), Cloud Collaboration (Unified Communications), ZoomInfo (Marketing Intelligence), to Advocado (Data Management Platforms). StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram & Pinterest StitcherAds, the leading platform for…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment). Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for…

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

The introduction of IGTV by Instagram was an incredible addition to the already powerful Social Media Advertising platform. It brought even more unique opportunities for brands and influencers to build an audience group, encourage engagement through meaningful conversations using video as a medium, and promote relevant services that these audience groups may be interested in buying or trying. Even more so, that, we now have tons of brands creating long-form video content for IGTV to drive real business results. We reviewed…