Social Media Marketing

YATCO, the Official MLS of Yachting™, has recently secured a major round of funding to help propel its path to consumer marketing and help interested yacht and boat buyers find the vessel that fits their needs. The company has greatly augmented its focus in digital marketing, including SEO, SEM, social media marketing, and more. YATCO also plans to cultivate its team of yachting professionals from 20 to 50 within this year, increasing its thought leadership and global authority within the yachting industry. Marketing…

The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce its 2021 update to its list of the best books on Social Media Marketing. The list of books helps marketers who want to maximize their organic and advertising efforts on social media networks to understand the secrets, tips, and tricks to generate buzz. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense “Social Media…

Earning a 92% score based on a proprietary algorithm that calculates various SaaS product factors, Socialbakers won the top spot on the list of Most Popular Software in Social Media Management for Q1 2021 Socialbakers, the leading social media marketing platform, has been recognized as the "Most Popular Software in Social Media Management for Q1 2021" by SaaSworthy, an online resource that scores SaaS products using a proprietary algorithm based on more than half a million data points. According to SaaSworthy's…

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

New feature is a complete step-change in the way people can work together on Fiverr and allows customers to subscribe to specific services Fiverr International Ltd., the company that is changing how the world works together, is launching Subscriptions, a new feature that allows freelancers on Fiverr the opportunity to establish long-term, ongoing relationships with their customers. In the past, Fiverr has only offered the ability to pay on a per-project basis, so this is a huge step for the company as it continues to expand…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from StitcherAds (Social Media Marketing), Contentstack (Content Management), Cloud Collaboration (Unified Communications), ZoomInfo (Marketing Intelligence), to Advocado (Data Management Platforms). StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram & Pinterest StitcherAds, the leading platform for…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment). Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for…

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

The introduction of IGTV by Instagram was an incredible addition to the already powerful Social Media Advertising platform. It brought even more unique opportunities for brands and influencers to build an audience group, encourage engagement through meaningful conversations using video as a medium, and promote relevant services that these audience groups may be interested in buying or trying. Even more so, that, we now have tons of brands creating long-form video content for IGTV to drive real business results. We reviewed…

Social media platforms like Facebook and Instagram have become the beacons of the civil rights movement in the modern era across the world. From stopping wars to creating awareness about civil rights, a lot is happening in the social media space, and hiring an expert to weld human rights ethics with technology seems to be the most intelligent step.  Last week, Facebook announced that Roy L. Austin, Jr., will join Facebook to establish the company’s new civil rights organization. Roy Austin is a  nationally renowned civil…

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

Bailey to oversee all aspects of Hootsuite’s global sales strategy as part of the company’s executive leadership team Hootsuite announced the appointment of Melissa Murray Bailey as Senior Vice President, Global Sales. Bailey, who will lead Hootsuite’s global sales teams—with a focus on high growth, customer value, and retention—brings over two decades of experience in sales, leadership, international business, and winning. Marketing Technology News: ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report…

How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags categorize your content and make it easy to get discovered by users. They are free, display less of a learning curve, and reach out to the people relevant to your business. They help you to gain more followers, increase engagement, and reach and spread the word about your brand. Hashtags are an alternative option to engage and grow organically the…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement). Zendesk Becomes First CX Platform to Join Unity’s VSP World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Hootsuite (Social Media Marketing), Optimove (Experience Optimization), Outreach (Sales Enablement), Sprinklr (Customer Experience), and BigCommerce (E-commerce). Hootsuite Helps Customers Light Up Their Insta Lives Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021. With more than half a billion active…

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021 With more than half a billion active daily users, Instagram has become one of the world’s fastest-growing social media platforms. The platform’s advertising audience grew by more than 76 million in Q3, 2020, and had reached a total of 1.16 billion people by October. From photo and video posts—to Stories, carousels, and shoppable posts—brands know that there’s a world of opportunity out…

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from MindTickle (Sales Enablement), LinkedIn (Privacy and Regulations), Hootsuite (Social Media Marketing), and Medallia (Customer experience). MindTickle Announces $100 Million Funding MindTickle, the leader in Sales Readiness technology, announced that it has raised $100 million in a combination of equity and debt financing, led by Softbank Vision Fund 2 to prepare customer-facing…