Social Media Marketing

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from MindTickle (Sales Enablement), LinkedIn (Privacy and Regulations), Hootsuite (Social Media Marketing), and Medallia (Customer experience). MindTickle Announces $100 Million Funding MindTickle, the leader in Sales Readiness technology, announced that it has raised $100 million in a combination of equity and debt financing, led by Softbank Vision Fund 2 to prepare customer-facing…

Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through…

Metrics may show the return-on-investment or performance of each ad, but when it comes to overall marketing success, finding the right channel and its capability to deliver against desired campaign outcomes should be factored in as well.

Partnership elevates the performance of SEO with AI-powered accessibility AudioEye, Inc., the industry-leading digital accessibility platform, and digital marketing agency Neil Patel Digital, announced their strategic partnership to integrate AudioEye's digital accessibility platform with Neil Patel's Ubersuggest SEO platform to show digital marketers how accessibility impacts the performance of SEO. Patel has helped digital marketers at Amazon, Microsoft, Airbnb, and Google accelerate growth through performance marketing…

Votigo, Inc., the complete social media marketing and promotions company, announced the acquisition of US Sweepstakes & Fulfillment Co., an industry leader in sweepstakes administration since 1988. Together the two companies develop and manage contests and sweepstakes for some of the most prestigious brands in the world. US Sweepstakes & Fulfillment Co. is now a wholly-owned subsidiary of Votigo, Inc. and will continue to operate as a stand-alone brand. All US Sweepstakes employees will remain onboard and customers…

Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report. “Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies,…

Socialbakers, the leading social media marketing platform, announced that one of the most popular beauty brands in the world, Benefit Cosmetics, has been using the Socialbakers platform as one of their key digital analytics tools to help drive greater engagement and deeper relationships with its target audiences. Benefit Cosmetics boasts an extremely high engagement rate across its social channels. By leveraging Socialbakers' audience insights, the brand is able to determine which influencers and content will resonate…

With its bases in ASEAN, transcosmos helps clients succeed in cross-border e-commerce more than ever transcosmos inc. is proud to announce that the company has become a certified partner of "Lazada," a leading e-commerce platform in ASEAN. transcosmos delivers clients' superior products into the hands of ASEAN consumers by enhancing its cross-border e-commerce services building on its bases in ASEAN countries and its e-commerce and distribution network. Marketing Technology News: Really Simple Systems Launches New…

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Leading social media company Falcon.io announced that it is rolling out Messenger API support for Instagram Falcon.io, a Cision company, announced its latest collaboration with Facebook which enables brands to have Messenger API support for Instagram messaging in Falcon. Instagram messaging had previously been inaccessible for professional third-party customer engagement platforms like Falcon. Now, brands with high volume Instagram messaging will be able to use Falcon's unified inbox to offer world-class customer service.…

Two industry leaders, Astute and Socialbakers join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc.(“Astute”) a leading customer engagement and Voice of the Customer platform, announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single…

CapGenius, the creative content keyboard that helps you with witty and relatable captions for all social media platforms including Instagram, TikTok, Twitter, and Snapchat, announced a strategic merger with Integrate Social Group, the social media marketing powerhouse behind the viral Instagram accounts @lmao, @singers, and @randomvideos. The merger positions Exodus Media Group as a new leader in the digital marketing space as both entities now garnish over 1 billion monthly views and a 20 million-plus audience of over…

As COVID-19 restrictions shut down shoots around the world, the creativity in influencer marketing has soared. Thanks to lockdown we already know we’re in for a year of re-runs on TV. Social distancing has made it impossible for shoots, with their many stylists, photographers and assistants, to go ahead and for new content to be created. Magazines are in the same boat and we’ve seen quick-thinking publications, like Vogue, swap their usual celebrity covers for beautiful illustrations. In advertising, digital content…

Pinterest, Inc. announced it has appointed Andrea Wishom, President at Skywalker Holdings and former Executive Vice President at Harpo Productions, to its Board of Directors. "For the past few months, the board has been meeting with many great candidates, and Andrea stood out for several reasons," said Ben Silbermann, CEO and co-founder, Pinterest. "She’s an expert in creating positive and inspirational content for global audiences, and a passionate advocate for building a company culture of respect, integrity, inclusion…

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

Khoros, a global leader in digital-first customer engagement software, announced the launch of its newest data hosting location in Sydney, Australia, which will allow the company to deliver enhanced software performance and data privacy confidence for its customers in Australia and New Zealand. The Asia-Pacific (APAC) region is one of the fastest-growing markets for Khoros, given its accelerated pace toward digital transformation and widespread shift to cloud computing. With local data hosting, Khoros is even better…