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Mike de la Cruz

Directly Promotes Mike DE La Cruz to CEO, Announces Record Growth of Customer Experience Automation Platform

Directly, a leader in customer experience automation, announced the appointment of Mike de la Cruz to CEO. De la Cruz will continue the expansion of Directly’s industry leading platform, which simplifies the complex task of making AI and virtual agents work. AI is rapidly transforming the “back-office,” automating business processes like order-to-cash and procure-to-pay. However, AI is struggling in the “front office”, where virtual agents misunderstand customer needs and fail to provide helpful responses and automated…