Browsing Tag

Mike Henry

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…