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Mike Kelly

MarTech Interview with Marc Laplante and Mike Kelly, Co-Founders at Intentsify

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. What inspired you to co-start Intentsify? Our careers began in 1999 when we joined TechTarget as account executives. After a 13-year career that included running two of the company’s largest media groups, we began to see a shift in how marketers were beginning to use data to power demand generation. That shift drove us to…